Nine hours a week and 31% net margin on physical goods is genuinely rare. What breaks first if volume doubles?
Kilnworks
VerifiedProfitableSmall-batch ceramics, sold out every drop since 2023
Launched July 24, 2026Manchester, UK19,204 views
Maker
Rowan Ashby
Founder
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About this product
A direct-to-consumer ceramics label with a genuinely unfair asset: a 61,000-person email list that converts at 8.4% on drop day. Production is fully outsourced to two studios in Stoke-on-Trent. The owner works Tuesdays.
Tech stack
ShopifyKlaviyoNext.jsStripe
The steps that add five or six figures of value if you do them three months before talking to buyers.
Discussion
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8.4% on a 61k list is the entire business. I'd want to see the list growth rate before anything else — that's the asset being sold.
Fair. It's in the data room: 3.1k net new per month over the last year, almost all organic from Instagram. Paid acquisition is under 6% of signups.
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