The habit tracker that gets quieter as you get better
Sasha Beaumont
Founder, iOS
Nils Ostergaard
Android
Repeater inverts the streak mechanic: the more consistent you are, the less the app talks to you. 94k monthly actives, 11.2k paying, and a one-time lifetime tier that funds the whole thing. No ads, no data resale, no venture money.
The steps that add five or six figures of value if you do them three months before talking to buyers.
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38% of revenue from lifetime licences would worry me as a buyer — that's a one-time sale you can't repeat on the same cohort.
It's a real concern and it's why we're not selling. The recurring base alone covers costs 2.4×; lifetime is upside, not the floor.
An app that deliberately reduces its own engagement metrics is the most trustworthy thing I've seen on this site all year.
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